This project was produced in June to October of 2020 for Blue Apron Kitchen, a ghost kitchen owned and operated in Metropolitan Manila by veterans of the Philippine food industry, serving dishes loved by families across the country. 

I handled every aspect of art direction for the brand's online launch, from logo design, font selection and color schemes to layouts in Adobe CC. Various shades of the color blue as the cornerstone of the brand's identity, creating contrast and emphasis for the warmly- colored (red, orange, and all shades and hues in between) food items, of which my personal favorites has to be the mechado, a very rich and tomatoey Pinoy beef stew. 

The typefaces used are the ever-clean sans serif, Lato, to ensure readability across multiple devices and image sizes, as these were specifically designed to be posted on multiple social media channels. Details have been blacked out for the privacy of the client.